On Our Own

October 1, 2018


A Bunch Of Deckheads. I trust that you’re well. 


Last week saw the launch of the inaugural A Bunch Of Deckheads at Drink Shop & Do featuring Derrick McKenzie from Jamirioquai.


The event was a massive success on a number of levels. It was a departure from the narrative predicated around the placement of DJs to a brand partnership affording the imprint some kudos, which I believe going forward we’ll all be able to capitalise on.


Being an avid learner fascinated by human behavior as a whole I’ve noticed that there’s a gap between what people say and do. Personally I want to keep that gap to a minimal. The above was another step in that direction.


Another lesson that I gleaned from the night which I guess to a degree has not been prevalent at the forefront of my mind is as a marketer and in general if I’m honest is that people don’t give a shit about what you do. Their primary concern is how you, your offer or product makes them feel. 


Having that kernel of thought remain a constant is the key to managing the expectations of your own and others.


But hey! What do I know.




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